Let the World's Top PR Agency Professionals Tell You How to Supercharge Your New Business Development, Boost Your Profit Margins and Increase Client Satisfaction.

These audio MP3s from Bulldog Reporter's PR Agency
Management Summit 2010 give you and your team an easy,
low-cost treasury of valuable lessons from
top PR agency CEOs and consultants.

If you weren't able to attend this year's conference in New York, you'll want to own this set of On Demand session recordings.

If you did attend but weren't able to attend all the sessions, you'll want to fill in what you missed—and share with colleagues some of your favorite presentations. These audio recordings are a great way to maximize your conference investment.

They're also a convenient way to pack hours of wisdom and insights into your commute time—or listen to them with your management team to get focused together on new, more effective strategies.

The agency management techniques offered on these MP3s not only give you practical, actionable solutions—they also bring you excitement and energy of the masters who spoke. Best of all, they're super economical.

Order the complete set of 15 MP3 sessions for just $599. . . or the four popular Business Building Sessions for just $399.

Order your MP3s (with speaker handouts) today, and get started immediately. Order online, or call 800-959-1059.

 

How to Create Compelling New Business Presentations—and Avoid the Mistakes that Many Agencies Commit

Some firms are superb at winning competitive business, some fail too often. What are the elements of a winning new business presentation? How do you pass muster at the all-important "chemistry" meeting? Who should take part? What are the most convincing presentation elements? How important is the "spec" presentation? Most importantly, what are the most common mistakes agencies make during these meetings? Learn from two seasoned professionals who have conducted scores of agency searches and know what it takes to win the account.

Kathy Cripps, President, Council of Public Relations Firms
Dan Orsborn, CEO, Orsborn Partners

How We Grew Existing-Client Billings Dramatically in the Past Year

Your best clients are your existing clients—and, because they believe in you, they’re most likely to be the source of increased billings in the coming year. But how can you guide existing clients to step up to new marketing opportunities—how can you institutionalize a new-business marketing program directed to these honored clients? Learn best practices from agencies that have engineered uncommon growth from existing relationships.

Jim Joseph, President, Lippe Taylor
Aaron Kwittken, CEO, Managing Partner, Kwittken & Company
Jennifer Prosek, Partner, Jacobs Cubitt & Prosek Communications

A Proven Model for Successful New PR Agency Prospecting and Business Development

Most agency new business development efforts are scattered and not guided by a methodical, disciplined strategy. Learn the underpinnings of a new business development system that has proven successful for hundreds of PR and other marketing services firms—techniques for prospecting, cultivating and making powerful presentations that convince clients to choose you.

Robb High, President, Robb High Associates

PR’s Fastest-Growing Agencies Share Their New Business Strategies

How do you create a culture of new-business generation in your PR firm? Who should be in charge of your rainmaking effort? What kinds of new business habits do the most successful agencies embrace, and which marketing activities do they methodically conduct? Discover the answers from three agency leaders whose firms have been exceptionally successful over the past year.

David Fuscus, CEO, Xenophon Strategies
Rich Lukis, President, Coyne PR
Marian Salzman, President, PR, Euro RSCG

How to Measure—and Increase—PR Client Satisfaction Every Day of the Year

Most agencies passionately want to provide outstanding client service, but few have disciplined protocols for assessing client satisfaction levels . . . or for improving them. Learn how some of the best agencies in the business make sure that they’re in touch with client needs, wants and, yes, feelings . . . and how they ensure that their clients consistently receive exceptional
service.

Karen Albritton, President, Capstrat
Scott Allison, President & CEO, Allison & Partners
Gil Bashe, Executive Vice President, Makovsky & Company

What PR Leaders Must Know about Intellectual Property Law in the Digital Age

New Federal Trade Commission guidelines and the digital landscape have changed the playing field when it comes to disclosure requirements—for both for PR firms and their clients. This session will help you steer clear of liability and show how a leading PR firm adds value to clients by protecting their intellectual property, as well as preserves and charges appropriately for its own creative output. Discover which copyright and trademark protections PR firms should put in place—starting today—for yourself and your clients.

Bryan Harris, COO & Managing Partner, Taylor
Michael Lasky, Partner, Davis & Gilbert LLP

Smart, Creative Ways to Reduce Costs to Increase Your Profit Margins

Increasing sales is only half the equation when it comes to boosting your bottom line. Because most entrepreneurs spend their energy building sales, they miss an even greater chance to trim unnecessary costs—every saved penny of which goes to profit. Get dozens of smart ways PR firms can cut waste and economize wisely . . . and walk away from this session thousands of dollars wealthier.

David Anderson, Co-Founder, Managing Partner, Off Madison Ave
Rick Gould, Managing Partner, Stevens Gould Pincus
Denise Teeling, Chief Financial Officer, APCO Worldwide

The State of PR in 2010 and Beyond

Social media are revolutionizing corporate communications, traditional media are in upheaval, the economy has been transformed, demands for PR accountability continue to increase, online crises spread like wildfire—these powerful forces are creating difficult challenges for PR firms, but they’re also creating unprecedented opportunities. How can we seize the day? How must our roles change, and which new skills are needed? Which strategies should PR and public affairs agencies—from the smallest to the largest— pursue to avoid the minefields and capitalize on these changes? One of the most successful entrepreneurs in the PR industry, Margery Kraus founded APCO in 1984 and transformed it from a one-office company in Washington into a multinational consulting firm in major cities throughout the Americas, Europe, the Middle East, Africa and Asia. In 2004, she led a management buyout of her firm, making APCO one of the largest privately owned communications and public affairs firms in the world. Margery specializes in providing strategic counsel on issue-based communication, crisis management, market entry and corporate reputation.

Margery Kraus, CEO, APCO Worldwide; 2010 Chair, Council of Public Relations Firms

How to Sell the Value of PR to Top Management in Tough Economic Times . . . and Win Increased Budgets

Top corporate executives believe that PR works for one of two reasons: Either they have an instinctive faith about the good that PR can do—it’s trust, it’s a feeling—or they have hard metrics that prove the value of PR beyond a doubt. Both methods are critical to keeping management happy and to keeping your budget growing. How can you assess what results the Csuite really wants to see from PR, and how can we most effectively demonstrate its value in today’s environment of increasing accountability?

Luke Lambert, President, Managing Director, Gibbs & Soell
Brad Buyce, General Manager, PainePR
Mike Swenson, Executive Vice President, Chief Marketing Officer, Barkley PR

Creating and Measuring PR Effectiveness: Strategies Clients Like Best (and Will Pay for)

Which specific techniques and tools have emerged for proving PR’s ability to move the needle? How important are clip counts, ad value-equivalency, share-of-voice, reputation analysis, tweet-counts, clicks, Web traffic and sales increases? How should campaigns be set up to facilitate measurement? Which services and tools are agencies recommending and successfully selling to clients?

Ephraim Cohen, Owner, Manager, The Fortex Group
Angela Sinikas, President, Sinickas Communications
Mark Weiner, CEO, North America, Prime Research

Profit Consciousness: How to Achieve Extraordinary Agency Profitability Year In and Year Out

Some firms seem to be exceptionally profitable year in and year out—they have a built-in profit ethic. Other agencies’ bottom lines fluctuate with staff and client changes, the financial climate, and outright luck. How can you create a corporate "profit consciousness" in your firm and acquire the habits of profit management, so that your company consistently delivers profits above 20%?

Lynne Doll, Partner, President, Rogers Group
Kim Sample, CEO, Emanate PR
Moderator: Art Stevens, Managing Partner, StevensGouldPincus

Best Practices in Charging for PR Services . . . or How to Make Money Whether You Use Hourly, Project or Pay-for-Results Fees

Should you charge by the hour, by the project, or based on results? Should you always mark up outside purchases? Or should you use some arcane combination of these methods? Which billing methods do clients prefer? Which billing methods are safest for the agency? The answers you choose to these questions can make the difference between profit and loss on any given project or client. Find out how other agencies have learned to protect their bottom lines while delivering transparent invoices and keeping clients happy.

Jason Buerkle, Chief Financial Officer, RFIBinder
Josh Gertler, President, Consensus
Jeff Lambert, President/Managing Partner, Lambert, Edwards & Associates
Moderator: Richard Goldstein, CPA, Buchbinder, Tunick & Company LLC

Selling Your Firm Case Study: Why, How and When You Should Prepare for a Sale

Ask yourself: Why would anyone want to buy your company? Whether you want to sell now or sometime later, the more you plan, the better your outcome. Many firm owners, despite having great business acumen, don’t know how to put the pieces in place to create an attractive company that commands a high price in the marketplace. Here you’ll learn what makes your company an attractive acquisition target, so you can make smart decisions about how to grow the firm, run it more efficiently and ultimately achieve greater wealth.

Margi Booth, President, M. Booth & Associates
Bryan Haviland, COO, Fahlgren Inc.
Brad Schwartzberg, Corporate Co-Chair and Partner, Davis & Gilbert LLP

Lessons in Leadership: How Agencies Can Thrive in the Face of Today’s New Business Realities

Miles Nadal founded MDC Partners in 1980 and has created what is now the fourth largest U.S. marketing communications holding company. With sales of over half a billion dollars a year, the company owns Crispin Porter + Bogusky, Kirshenbaum Bond Senecal + Partners and Clifford Public Relations, among more than a dozen other firms. As of late 2009, the company was predicting increases in both sales and profits. Not bad for a guy who started his first business with $500 borrowed from a credit card. How has he managed such explosive, consistent, profitable growth despite the recession? How does he keep thousands of increasingly demanding clients, such as Sprint and Burger King, happy and spending? How is the digital revolution impacting marketing communications, and how must we respond? Finally, how does Miles nurture and motivate leaders within the MDC empire?

Miles Nadal, Founder, CEO, MDC Partners

Making Money with Social Media PR: Best New Profit Center for Your Agency

Social media PR offers perhaps the single greatest opportunity for PR agencies to expand their footprints in the marketing mix and to expand their service packages. Social networks, SEM, online video and corporate blogging—how much of your clients’ budgets should be tied up in these new PR technologies? How should you balance the allure of PR 2.0 with less exciting, but perhaps more effective traditional modalities? Most important,
which new PR technologies promise the highest return for the agencies that master and sell them?

Sandra Fathi, President, Affect Strategies
Rob Key, President, Converseon
Jason Mandel, Partner, Co-Founder, LaunchSquad