Two and a Half Days: May 17-19 • New York • Crowne Plaza Hotel
52 Advanced-level sessions help you master PR's new challenges
SUNDAY, MAY 17th |
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| 9:00 - 5:00 | INTENSIVE WORKSHOPS:Workshop: "Social Media Bootcamp for PR Professionals" by Sally Falkow, President, Expansion Plus |
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| 9:00 – 5:00 | Workshop: "The Ultimate Corporate Spokesperson: Advanced Media Training" by TJ Walker, President, Media Training Worldwide | ||||
| 1:00 – 5:00 | Workshop: "How to Write and Think Like a Journalist—and Double Your Press Coverage" by Jon Greer, President, Media Bridge | ||||
| 5:00 – 6:30 | WELCOME NETWORKING RECEPTION Link up! Join us to make fun, profitable connections with dozens of the most dynamic communications professionals in the business. | ||||
MONDAY, MAY 18th |
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| 7:30 | REGISTRATION * CONTINENTAL BREAKFAST * EXHIBIT SHOWCASE * NEWSBREAK LOUNGE Sponsored by Critical Mention | ||||
| SESSION 1 8:15 – 8:40 |
PR TECHNOLOGY UPDATE: "Advanced SEO Strategies: How PR Can Play a Greater Role in the Marketing Mix and Deliver Measurable Results" presented by Sarah Skerik, VP, Distribution Services, PR Newswire | ||||
| WELCOME 8:45 – 9:00 |
WELCOME: "How PR
Can Become a Disruptive Force in Marketing Communications" presented by Jim Sinkinson, Publisher, Bulldog Reporter and Day One Master of Ceremonies, Paolina Milana, VP Marketing, Marketwire |
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| SESSION 2 9:00 – 10:00 |
KEYNOTE ADDRESS:
"The Future of the News: Can It Still Tell Truth to Power?" presented by Dan Rather |
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| SESSION 3 10:00 – 11:00 |
KEYNOTE PANEL: "Making
the Business Case for PR in Tight Economic Times" presented by Annie Howell, SVP of Communications & Public Affairs, Planet Green, Discovery Channel, Cos Mallozzi, Chairman/CEO, Gibbs & Soell, Kelly Vanasse, Global Communications Director, Gillette and Gary Stockman, CEO, Porter Novelli |
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| SESSION 4 11:00 – 11:25 |
PR TECHNOLOGY UPDATE: "Tying PR to the Bottom Line: Exciting New Tools for Monitoring, Measuring and Analyzing Our Impact and Value" presented by Bill Wagner, CMO, Vocus | ||||
New PR Technologies- Track sponsored by WestGlen Communications |
Advanced PR Strategies Track sponsored by BurrellesLuce |
Special Problems |
Tactics that Work
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Meet the Editors* |
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| SESSION
5 11:30 – 12:15 |
The
Power of Corporate Blogs: New Examples of Excellence
Jennifer Cisney, Kodak Lacy Kemp, RealNetworks Debbie Weil, "Corporate Blogging Book" |
How PR Can and Should
Take the Lead in Branding David Warschawski, Warschawski |
What
to Measure: How to Uncover Your Organization’s PR Value System—and Delight
the C-Suite
Mark Weiner, PRIME Research |
How
to Create an Irresistable Elevator Pitch That Rivets Editors’ Attention
Michael Smart, MichaelSMARTPR |
How
to Earn Featured Coverage in Top Men’s Magazines
Charles Coxe, Men’s Journal Mark Rozzo, Men’s Vogue Greg Williams, Details Scott Alexander, Playboy |
| SESSION 6 12:15 – 1:45 |
Networking Luncheon: SPONSORED BY PR NEWSWIRE |
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| SESSION
7 2:00 – 3:00 |
PR’s
New Role in Digital Marketing Ed Garsten, Chrysler Michael Brito, Intel Gary Wells, Dix & Eaton |
Secrets
of Working with Freelance Journalists
Dan Beeson, Mother Nature Network Abby Ellin, Freelancer Perry Garfinkel, Freelancer Judy Mandell, Freelancer Coeli Carr, Freelancer |
Microblogging:
To Tweet or Not to Tweet? That is the Question.
Sally Falkow, Expansion Plus Brian Solis, FuturePR Peter Himler, Flatiron Communications LLC Rachel Sklar, Daily Beast |
Real-World
Techniques for Measuring Social Media PR
Katie Paine, KD Paine & Associates Rob Key, Converseon |
Placing
Stories in Major News Weeklies
Romesh Ratnesar, Time Mark Miller, Newsweek Cristina Lindblad, BusinessWeek |
| SESSION
8 3:15 – 4:15 |
Top
Bloggers Reveal What PR Needs to Know about Their World Dan Patterson, ABC News John Biggs, Big Wide Logic Peter Kafka, All Things Digital David Kiley, BusinessWeek.com |
PR Masters
Speak Out: How to Develop Long-Term Relationships with the Media
Bruce Zanca, Bankrate Erica Sokoloff, Porter Novelli Jane Mazur, Ogilvy PR William Kula, Verizon |
Lightning
Response: Surviving the First 48 Hours of Crisis Glen Nowak, Centers for Disease Control Michael Fineman, FinemanPR Mike Lawrence, Cone LLC Wesley P. Miller IV, United States Air Force |
What
Journalists Now Demand from Your Corporate Website
Deborah Meany, Prudential Financial, Inc. Ibrey Woodall, TEKgroup International |
Leveraging
Wires, Syndicates & News Services to Achieve Nationwide Coverage Mark Egan, Thomson Reuters Michael Reid, Dow Jones Ray Hennessey, Fox Business Network Kevin Shinkle, Associated Press |
| SESSION
9 4:30 – 5:30 |
Using
Social Networking Sites to Spread Your Messages
Chuck Hester, iContact John Bracken, The John D. & Catherine T. Mac Arthur Foundation Marc Monseau, Johnson & Johnson |
Underdog
PR: How to Take on Goliath. . . and Win
Alex Fedorak, KIA Motors Harry Medved, Fandango Nancy Brenner, Manning Selvage & Lee |
Promoting
and Branding Your Experts in the Media
Fern Reiss, Expertizing.com Pam Gilcrist, PR Link Heidi Krupp-Lisiten, Krupp Kommunications |
Teaching
Your Execs to Love and Master the Press Interview
Jon Greer, Media Bridge |
Inside
the Newsroom: Pitching the Nation’s Top Newspapers Scott Hensley, Wall Street Journal Eli Reyes, Newsday Phyllis Furman, NY Daily News Michael Musto, Village Voice |
| 5:30 – 7:00 | BULLDOG AWARDS BUFFET DINNER AND AWARDS
EVENING SPONSORED BY VMS |
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TUESDAY, MAY 19th |
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| 7:30 – 8:15 | ROUNDTABLE WORKSHOPS
Sponsored by USA WEB SOLUTIONS, INC. PLUS CONTINENTAL BREAKFAST AND EXHIBIT SHOWCASE, PLUS DIGITAL CONNECTION KIOSKS Sponsored by CRITICAL MENTION |
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| SESSION 10 8:30 – 8:50 |
PR TECHNOLOGY UPDATE: Web 3.0 – Hype vs. Reality, presented by Peter Granat, CEO, Cision Europe | ||||
| SESSION 11 9:00 – 10:00 |
KEYNOTE ADDRESS: "The Future of Media Relations: Engaging Journalists as Media Strategy Advisors", presented by Dan Abrams, NBC/MSNBC Chief Legal Analyst & CEO, Abrams Research | ||||
| SESSION 12 10:05 – 10:30 |
PR TECHNOLOGY UPDATE: New Creativity in Corporate Video: Take Advantage of Exploding Opportunities—from Social Networks toTraditional Media, presented by Larry Thomas, Chief Operating Officer, Medialink | ||||
New PR Technologies- Track sponsored by WestGlen Communications |
Advanced PR Strategies Track sponsored by BurrellesLuce |
Special Problems |
Tactics that Work
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Meet the Editors* |
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| SESSION
13 10:45-11:45 |
New
Tools for Communicating Directly with Customers Morgan Johnston, JetBlue Christi Day, Southwest Airlines Helen Malani, Shopzilla |
Why
Your Company Should Double Its PR Spending in a Recession Mark Raper, CRT/tanaka Michael Kempner, MWW Group Steve McKee, McKee Wallwork Cleveland |
How
to Work a Room Like a Master (Even If You’re a Wallflower) Jane Gertler, VJ Associates |
PR Writing
for Search Engine Optimization: One-Hour Bootcamp
Jon Wuebben, Telegent Media, LLC |
Editors
Reveal How to Get Featured in Leading Women’s Magazines
Darcy Jacobs, Family
Circle Alison Brower, Redbook Carla Levy, Self Jennifer Cook, Good Housekeeping Dana White, O, The Oprah Magazine |
| SESSION 14 12:00 – 1:45 |
KEYNOTE ADDRESS: "Demystifying the New York Times", Tara Parker Pope, Andrew Ross Sorkin and Saul Hansell |
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| SESSION
15 2:00 – 3:00 |
Designing
an Advanced Social Media Strategy Lindsay Lebresco, Graco Drew McGowan, Clorox Sally Falkow, Expansion Plus Brian Solis, FuturePR |
Using
Multimedia PR to Score Breakout Media Coverage Ephraim Cohen, Fortex Group Corinne Kovalsky, Raytheon Albert Maruggi, Provident Partners |
Uncovering
the Potential of PR to Drive Sales
Bill Wagner, Vocus |
Creativity
Unlimited: How to Supercharge Your Brainstorming Sessions
Doug Dome, Dome Consulting Peter Cumbo, Cumbo, Inc. |
Take
It to the Airways: Working with Leading Broadcast Outlets
Robert Smith, NPR Linsey Davis, ABC NewsOne Nayeli Chavez-Geller, Univision Lauren Petterson, Fox and Friends |
| SESSION
16 3:15 – 4:15 |
Building
an Online Influencer Campaign: Working with Marketing to Drive Blogger Engagement Daryl McCullough, PainePR Bryan McCleary, Procter & Gamble Craig Howe, Rocket XL Entertainment Charles Harris, FreeCreditReport.com |
Secret
Weapon for PR: How to Harness the Reach and Impact of Radio
Charlie Kaye, CBS Radio
News Tim Scheld, WCBS-AM 880 Natalie Batos Vacca, WOR-AM Radio Richard Strauss, Strauss Radio Stategies |
Using
Research, Surveys and White Papers to Generate Media Coverage
Michele Kling, March of Dimes Terry Corallo, ADP Sandra Fathi, Affect Strategies |
Best
Habits of Highly Effective Corporate Spokespeople Harvey Greisman, MasterCard Robert Christie, Dow Jones & Company Matthew Messinger, Motorola Mary Mears, Environmental Protection Agency |
Journalists
Speak Out: How to Develop Long-Term Relationships with the Press
Seth Porges, Popular Mechanics Robert Hordt, Crain’s NY Business Jonathan Clark, WCBS-AM 880 Joanna Saltz, Seventeen |
| SESSION
17 4:30 – 5:30 |
New
Techniques for Supercharging The News Release in a PR 2.0 World Michael Pranikof, PR Newswire Laura Sturaitis, Business Wire Melanie Widmann, Marketwire |
Proven
Thought-Leadership Strategies: Increase Credibility for Your Company Rachel Konrad, Tesla Motors Don Campbell, Chevron Michael Perna, ConEdisonSolutions |
PR Tech
Throwdown: How to Choose the Best Media Relations Management System
Ted Skinner, PR Newswire Steve Shannon, BurrellesLuce Kye Strance, Vocus Vanessa Bugasch, Cision Jacques Gautreaux, Bulldog Reporter |
Mastering
SEO, Google AdWords and Other Search Tools to Increase Visibility Howie Jacobson, AdWords Consultant Bill Barnes, Inquiro Lee Odden, TopRank Online Marketing |
Working
with Major- League Business Media Hannah Clark, Inc. Robert Lenzner, Forbes Stephanie Mehta, Fortune Gregory Morcroft MarketWatch |
| SPECIAL ADD-ON WORKSHOP: Wednesday,
May 20th: 9:00AM-5:00PM Media Pitching Master Class: Guaranteed Techniques for Placing Your Organization in Top Media by Michael Smart, Principal, MichaelSMARTPR |
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