Social media PR is racing forward so fast---and its results are so powerful---that we had to completely rewrite last year’s “Social Media PR Power Guide.”

Because it’s no longer just about the tactics---you can’t just open a Twitter account and blithely start tweeting. In fact, social media PR “dabblers” are doing more damage to their brand than benefiting it.

Rather, today’s social media campaigns have to
be guided by sound, tight strategy---by battle-tested techniques proven to deliver results.

But one thing remains the same: These new social media and interactive technologies offer us incredible power to transform our profession--- publish and broadcast our own news, engage prospects directly, field customer problems before they become crises . . . and build powerful cadres of evangelists.

Let’s be honest: A decade ago PR missed the chance to take control of the corporate website. But we should not repeat that mistake with social media.

We will only command social media, blogs, online video, community building, and search marketing if we act decisively now.

That’s the reason I want to tell you about Bulldog Reporter’s new “Social Media PR 2.0: The Next Generation Handbook”---the up-to-the-minute guide you’ll want on your shelf to help your team understand and master the exciting new capabilities that will dictate the future of our industry.

This new “field guide” covers every major advance in PR 2.0 technology that’s come our way over the past year---and it tells you exactly how to exploit them strategically and put them to work starting today.

Because this guide is so focused on social media PR---and because it’s so concisely written---it will save you hours, days, weeks and months in researching these topics and
moving your programs rapidly up to the masters level.

Looking for the definitive “graduate-level” guide to using Twitter, Facebook and LinkedIn to deliver corporate messages?

Want to know how the smartest organizations are using the corporate blog---best topics, best ways to engage, most cost-effective production tips?

Are you ready to create potent viral video about your products and company---on your website or virally via YouTube and other social media?

Want to dramatically pump up the visibility and readership of your news releases using the latest search engine optimization techniques?

Are you being harassed by a renegade blogger who’s out to get you . . . and your CEO demands that you stop the bad buzz immediately?

“Social Media PR 2.0: The Next Generation Handbook” gives you updated, street-savvy answers to all these questions and hundreds more.

Above all, this compact guide is passionately practical: While you’ll get all the background and definitions for these emerging tools, our emphasis here is on action---evaluating, implementing, measuring results. You’ll get such actionable details as these:

• How to set strategic goals---including metrics---for your Twitter, LinkedIn and Facebook campaigns so you deliver proven ROI
• How to avoid the misconceptions and misunderstandings that devastate
so many social media PR programs
• Templates for developing or refining your corporate social media policy statement (yes, you must have one!)
• How to choose which tools to use to monitor and measure your social media programs
• How to make your blog a digital hit---with high readership and high impact
• Specific, step-by-step strategies and best practices for conducting social network programs
• Smartest ways to use social media to dramatically multiply your number of impressions through search
• How journalists recommend you use social networks to meet, engage and pitch stories to them
• Best, most cost-effective social media monitoring tools

To be sure, these new technologies are a momentous blessing to PR pros---they’re revitalizing our profession and giving us a platform that can help us prosper and increase PR’s influence for decades to come.

One more thing is certain: Your value (and compensation) as a professional communicator will only increase as you master these advanced social media PR techniques.

But make no mistake: This social media blessing confronts us with major challenges.

First, if we want to take leadership in these new communications technologies, we have to do it now, before aggressive marcomm and ad folks jump on them.

Second, of course, we need to understand these advanced tools---their strategic application, their ability to leverage corporate brand and product sales.

And third, we have to know exactly what to do, in what order.

No question about it: Bulldog Reporter’s “Social Media PR 2.0: The Next Generation Handbook” helps you meet all three challenges.

As an added bonus, this hefty, 180-page guide also gives you a comprehensive directory of new media resources, so you know where and whom to call to get targeted help in implementing any of these new techniques.

More: Also included in the field guide is a directory of top bloggers by industry, so you can monitor the buzz about your company and products . . . and so you can make direct contact with the most influential opinion-makers in your industry.

Finally, this handbook gives you reports from the front lines---revealing case studies in new media. Among many others, you’ll learn:

How Zappos’ 10 core values guide the company’s (and its employees’) social media messaging

Find out how Target uses Facebook to extend their Club Wed bridal registry

Sales and discounts: How Travelocity manages its social media couponing campaign to build customer loyalty

Crowdsourcing: How Philips Electronics polls its 17,000 social media fans for product feedback

Secrets of Dell’s Twitter @Dell Outlet, which sells more than $3 million in products annually

How General Motors uses video of its executives to explain corporate changes, like restructuring and government loans

and many more object lessons in how to exploit social media

If you’re ready to vault your social media PR efforts to the next level, I urge you to acquire a copy of “Social Media PR 2.0: The Next Generation Handbook.”

Please order online now or call 1-800-959-1059.

Best regards,

Jim Sinkinson
Publisher, Bulldog Reporter